Real estate photography can be a highly viable career. In general, those who demonstrate quality work find a large market filled with agents seeking to accentuate their listings.
According to PFRE, 72.2% of realtors state that high-quality real estate photography helps them win more listings. Also worth noting, professional real estate images receive 61% more listing views.
Learning how to get into real estate photography is something you can both do and succeed at with the right approaches, integrations, and resources.
Photographer Education Requirements
Though not mandatory, having the experience and accreditation can help you gain clients faster than through self-teaching alone. Because of that, consider your various educational options. Experience is what your clients are looking for, so anything you can display to your customers to demonstrate you know what you are doing and have the relevant experience or qualifications is going to go along way.
Attain The Appropriate Gear
Next, invest in the gear you need to accentuate photoshoot results. This would likely include your primary camera, a few different micro/macro lenses, an all-purpose lens, editing software, a drone, tripods, and lighting resources. This total can cost anywhere from $1,000 on the low side to a 5-digit number on the high side. Go as top tier as you can, the objective is to gain a fast ROI with high quality of work.
Photography Licensing & Certifications
There are some licensing and certifications you need to be mindful of so you can do your job legally. For instance, if you plan on offering aerial footage (recommended to boost listing conversions), you will need to obtain licensing through the Federal Aviation Administration. This license requires you to pass an aeronautical knowledge exam. You can also investigate additional accreditations, such as a staging certification.
Create Your Service Scope and Pricing
Network And Advertise Like Crazy
Networking with local agents and realtors is essential as a real estate photographer. Take the time to reach out to brokerages and independent practices in person, as well as leverage digital platforms with tailored democratic targeting so you can connect with the correct audiences. This will help you bolster your portfolio initially and eventually can become the catalyst for you to begin receiving inquiries from others as your reputation grows.
Summary – One Click At A Time
Overall, real estate photography is a profession that requires strategic networking with realtors, brokerages, and independent agents. With the right tools, skills, and software in place, your journey toward becoming a successful real estate photographer will be a successful one.
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