How to Increase Customer Lifetime Value: Strategies for Increasing Repeat Business and Average Ticket Price.
For service businesses, growth lies in harnessing the value of returning customers. Surprisingly, it’s returning customers that contribute a significant portion of service company sales, at a whopping 60% to 70%—in revenue. Unlocking the full potential of returning customers and maximizing their lifetime value is crucial for service companies. In this guide, we’ll explore actionable steps to ensure customers not only return but also increase customer lifetime value.
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For service businesses, growth lies in harnessing the value of returning customers. Surprisingly, it’s returning customers that contribute a significant portion of service company sales, at a whopping 60% to 70%—of their revenue. Unlocking the full potential of returning customers and maximizing their lifetime value is crucial for service companies. In this guide, we’ll explore actionable steps to ensure customers not only return but also increase customer lifetime value.
Increasing Customer Value: Create Customer Repeat Business
The journey to increasing customer lifetime value starts with cultivating customer loyalty. Providing customers with a seamless journey from booking to post-service care sets the foundation for repeat business. With Fieldd, customers experience effortless booking, efficient communication, and after-service follow-ups, fostering a sense of trust and reliability that keeps them coming back without you needing to lift a finger.
Utilize the Power of Targeted Marketing
SMS & Push Notification Marketing.
Marketing to your existing customer base is a great way to increase customer lifetime value. Utilizing tools like Fieldd’s Marketing Suite to group your customers based on their booking history, and past service area, allows you to promote repeat business. Tailored SMS campaigns, and Push Notifications enable you to send promotions, and personalized messages to your customers. Reminding them of your brand and enticing them to return for more services.
Provide Transparent Quality Control
Provide customers with automated quality control to gain their trust.
Transparency plays a key role in shaping customer perceptions and loyalty. Using Fieldd, you can share quality control photos and checklists with customers, provides an instant layer of trust. Transparency not only fosters loyalty but also encourages them to invest in your services repeatedly.
Increasing Customer Lifetime Value: How to Increase Sale Prices
Give customers the option to subscribe to repeat services.
Smart Upselling
One effective technique to amplify customer lifetime value is through strategic upselling. Using Fieldd’s Online Bookings empowers you to show upsell options during the customer booking process. This allows customers to see add-on services and can seamlessly include in their cart. By offering relevant and value-added services, you automatically increase their transaction value without having to do use any hard sales skills.
Provide the Option for Repeat Services
Empowering customers to book repeat services during their booking process is a great approach to guaranteeing their future business. With Fieldd’s repeat booking tools, you can offer customers the option to schedule a repeat service, ensuring a consistent and predictable revenue stream. This proactive approach not only simplifies the booking process for customers but also solidifies your position as a recurring service provider.
Seamless Rebooking for Convenience
Convenience plays a pivotal role in customer satisfaction and retention. By offering quick rebooking options through Fieldd’s Online Booking Page and App, you eliminate friction in the booking process. This level of convenience resonates well with customers, encouraging them to effortlessly engage with your services time and again.
Conclusion: Ensure Repeat Business and Increase Customer Lifetime Value With Fieldd.
With Fieldd’s repeat and marketing features, businesses can boost their customer lifetime value without any extra effort. Automated post-service follow-ups and scheduled SMS marketing campaigns are built-in tools within your Fieldd account to ensure recurring business. Given that up to 70% of business comes from repeat customers, providing the option to foster repeat business is crucial. Discover Fieldd’s customer sales-boosting tools today!