How much to charge for real estate photography

Learn how much to charge for real estate photography by factoring in location, skill, equipment, and client expectations for accurate pricing.

When it comes to real estate photography, the old saying that a picture holds a thousand words certainly holds true. Real estate photographers have a unique way of making home seekers fall in love at first sight. And if this is a creative industry that you are looking to tap into, then you can have the peace of mind that your chances of success are high due to the ever-growing demand for such talent.

But as with any real estate photography business pursuit the road to success requires a solid business plan and knowing how much to charge for real estate photography.

How Much To Charge For Real Estate Photography – The Breakdown

First and foremost, you need to ask yourself what types of real estate photography you are going to be offering. Are you going to be offering interior and exterior property photography? Or are you going to also going to offer aerial photos using drones? Perhaps you will offer a combination of services including staging support, and/or 3D products to meet virtual tour objectives.

Whatever your specialties are, the most important thing is to establish what the costs are for your equipment, time, and post-editing are. From there you can create a baseline profit margin (typically 50%) of whatever those costs add up to. Prices can significantly sway based on other driving factors, such as: